In addition to the two paintings created for the wine labels, each
artist will create a series of sketches on wood. These sketches are
original works of art that are simple line art made with pencil
and ink markers, but they capture the "hand of the artist".
The wood comes from one side of a wood wine case and measures
32 by 30 centimeters. Each sketch on wood comes with 2 bottles of
grand cru organic natural wine from Swiss winery Cave Fin Bec.
The bottles are labeled with the paintings of the artist. New artists
sketches will be released every few months.
myFINBEC started in Switzerland in 2012, when artists
from around the world would come to Switerland to
paint eight murals on 672 wood wine crates. These
paintings were then used as the label art for wine labels.
The eight paintings were then taken apart case by case
and filled with bottles of wine and each case of wine was
Each year we have tried to change the scope of the project to keep the concept interesting, but
for 2015, the myFINBEC concept needed to be reconceptualized in order to evolve the project.
Instead of having all of the artists come to Switzerland to paint,
we are going to the studios of the artists where they create paintings
for the wine labels. In wine making, the concept of “terroir” means
the grapes you grow will take on the characteristics of the soil where
the vines are grown. In the same sense an artist’s style and technique
is influenced by where they grew up and where they create. We will
create a short video for each artist to give a unique perspective and
insight on their creative process.